Listing Quality
Title, bullets, images, and A+ content
Content Completeness
Does your title contain the primary keyword within the first 5 words?
Titles that lead with the keyword tend to rank significantly higher
Are all 5 bullet points filled out with benefit-led copy (not just features)?
Benefits answer "what's in it for me" — features just describe specs
Do you have A+ Content (Enhanced Brand Content) live on this listing?
Is your brand registered on Amazon Brand Registry?
Image Quality
Does your main image have a clean white background with product filling ≥85% of frame?
Amazon's main image rule — violations suppress click-through rate
Do you have at least one lifestyle image showing the product in use?
Have you tested your main image vs. a competitor's in a Pickfu or similar split test?
CTR improvements from image testing often have more impact than any other listing change
Reviews & Ratings
Volume, rating, recency, and response
Rating Health
Review Recency & Velocity
Are you using Amazon's "Request a Review" button or a follow-up sequence?
Brands using review request automation see 2–4× more organic reviews
Negative Review Response
Do you have any reviews below 3 stars in the last 90 days?
Are you monitoring and responding to negative reviews within 48 hours?
Amazon doesn't let you respond, but seller responses are publicly visible and affect perception
Pricing & Buy Box
Competitiveness, Buy Box ownership, and price positioning
Buy Box Status
Are you winning the Buy Box consistently (≥90% of the time)?
Losing the Buy Box, even occasionally, dramatically hurts conversion
Is your listing FBA (not FBM or third-party seller) for the primary Buy Box offer?
Are there unauthorized third-party sellers undercutting your price on this ASIN?
Grey market or reseller suppression is a common hidden cause of stalled growth
Competitive Price Positioning
Have you run any coupons, lightning deals, or promotions in the last 60 days?
Promotions build velocity and review count — crucial early in a listing's life
Is your price consistent across all channels (your website, other retailers)?
Amazon may suppress your listing or lose the Buy Box if your product is found cheaper elsewhere
Price Psychology
Does your price end in .99 or .95 (psychological pricing)?
Psychological pricing on Amazon consistently outperforms round numbers at the same price point
Have you tested a price increase? (Higher price can sometimes signal premium quality)
In competitive categories, being too cheap can actually hurt perceived value and conversion
Diagnostic Results
Your scored audit and ranked action plan
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Overall Score
Analyzing…
Priority Action Plan
Ranked by potential impact — fix these first.